Бізнес на травах: як ветеран розвиває експорт сировини й створює власний чай

The partners decided to use their knowledge of this market to create their own brand Travka. Now, instead of only supplying ingredients for someone else's products, they themselves form mixtures, work on packaging and promote the finished product.

How does a business that grew up harvesting wild plants try to gain a foothold in the market of ready-made tea – and what does it take for Ukrainian herbs to become not only a raw material for foreign producers, but also an independent product under its own brand?

Anton Sosinsky is familiar with the world of medicinal plants since childhood. Then he, like many other children, collected plants and berries and handed them over to the procurers. Years later, this passion turned into a business.

The partners bought the company, which had been operating since 2006. Her previous owner no longer had the strength to develop the business, but she knew the system of procurement from the inside, she had been working in this field since Soviet times. "She told us a little bit, because she had been in the system of this cooperation since the 70s," Sosinsky says.